Having grown a business from nothing into something, I know better than most the struggles that business owners face and the constant balancing of cash flow to keep the business alive while still being able to grow. Whether you want to do digital marketing yourself or you plan on outsourcing, here are some things to consider for your strategy.
Digital Marketing has almost become a necessity for a business to be successful in this day and age. However, for a company who is either new and starting their marketing strategy or for a company who is trying to ramp up its digital marketing efforts, the task can be daunting because of how vast the digital marketing landscape is. In this post, I break down some of the key components to digital marketing.
If you have a business, you should at least know the basics of what SEO is and how it can impact your business.
Let’s start with the 101 of what is Search Engine Optimization (SEO).
The basic layperson’s definition of SEO: Doing “stuff” to your website so that it has an increased chance of showing up as the first result when someone searches for information related to your business on search engines like Google.
What Determines SEO?
There is actually a lot that goes into making sure your website is SEO friendly. Some of it is technical, meaning how the code for the website and content on the website is written/structured.